How To Automate Customer Retention Strategies With Performance Marketing Software
How To Automate Customer Retention Strategies With Performance Marketing Software
Blog Article
Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a means to improve their data collection processes. While it requires much more technical knowledge than regular GTM and may present added costs, it can cause better accuracy and more reliable data
Pixel tracking utilizes a piece of code to register conversions on your site. It's easy to set up and less prone to ad blockers.
1. More accurate data
The traditional method of tracking conversions on a website, using pixels, is having difficulty with changing internet browser personal privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Manager and other platforms is less accurate than it needs to be.
Server-side monitoring is an extra safe choice that assists to bypass these restrictions, as it's loaded from your own domain name and dealt with as first-party code, implying it's much less most likely to be influenced by advertisement blockers or various other security steps. This offers a lot more exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketing experts extra possession over the data they send out, and makes it much easier to adhere to different data regulations. It's likewise a whole lot much less prone to scams, as it's more difficult for deceitful stars to manipulate the system by modifying the postback link.
2. Much better control over information.
Server-side tracking allows businesses to accumulate and enrich information before sending it to third-party analytics/advertising systems. This enhances data efficiency and accuracy, which can aid marketing professionals make more enlightened advertising decisions.
Conventional pixel monitoring counts on JavaScript tracking codes that are put in web site visitors' browsers. These tracking codes are commonly blocked by advertisement blockers, which can result in information collection disruptions and imprecise results. Server-side monitoring allows businesses to bypass these restrictions and provide accurate, regular data that is much less prone to interference.
This sort of tracking also allows organizations to track conversions that occur beyond the website, like phone calls and in-store acquisitions. This is very important given that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason S2S is extra dependable for organizations looking for to adjust to these changes.
3. Less vulnerable to fraud
Server-side monitoring enables organizations to manipulate information payloads prior to it reaches 3rd party endpoints, improving protection and privacy. This is specifically important as various browsers and platforms significantly change just how they handle cookies. As an example, in iOS 14, Safari will just deliver first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that happened beyond your internet site.
Additionally, server-side monitoring enables you to catch customer data straight by yourself web servers. This removes dependence on third parties, which can be susceptible to breaches and privacy infractions.
A server-side radar is a set of directions that informs your site's server what occasions to cross-channel marketing analytics record. This data is after that sent to analytics tools like Google Analytics and Facebook Service. It's additionally used to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternative method that uses a little piece of code on your webpage to gather information from customers.
4. Easier to execute
Server-side tracking is an information collection procedure that happens on the web site's very own web server, bypassing internet browser limitations. This implies that information accumulated by the website/app is first sent to the server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the range of information monitoring and gives organizations much more control over transmission, making it typically a lot more reputable. As a result, it's less prone to data challenges triggered by things like a damaged link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Monitoring, your service can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, however this is after that passed straight to your advertising and marketing devices on the web server. This enables you to have even more precise data and helps make certain conformity with privacy policies such as GDPR. Moreover, it additionally prevents the monitoring constraints enforced by browsers and advertisement blockers.